An ancient gambling tradition has found its way into the app store. Known colloquially as a 'gentleman's bet,' this wager is made for pride, not money, and is sealed with a handshake. Available to gentlemen and ladies alike on both Android and iOS devices, SideBets gives sports enthusiasts a platform to make bets among friends — for fake money.
After signing up with either an email address or Facebook login, SideBets starts you off with $100 in fake cash. A user can then place bets against friends or the house. The app is free to download, as is registering for an account.
Jon Goldstein, managing partner of Blue Ox Entertainment, helped develop SideBets, which he sums up as a community “of fun, engaged degenerate gamblers” who like “being able to gamble in a way that isn’t detrimental to your pocket and detrimental to your legal standing in the community.”
Basically, it a lighthearted way to compete against friends without the intense time commitment involved with joining a fantasy sports league.
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“SideBets really kind of cuts to the essence of what I want to do, which is to interact with my friends and have competition surrounding football and other sports,” Goldstein tells Mashable. “If I win, I have props against those friends. I beat them. I got it right.”
Available in beta version since September 2011, Blue Ox Entertainment recently ramped up the social aspect by adding the ability to sign in and find friends via Facebook. After winning a bet, the app allows users to brag about it over Twitter and Facebook. Goldstein says he believes this 'social betworking' integration is what sets SideBets apart.
“There’s no other app out there that allows friends to track their betting,” he says.
For those sports-betting savants who manage to turn their fake funds into a farcical fortune, the app contains a leader board where all users are ranked against one another. Having been downloaded more than 15,000 times, there is plenty of competition for that top spot on SideBets. If things go south, however, you can purchase more play money, for example, $100 fake dollars for $0.99 in real money.
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The app allows for betting options, such as using a point spread or betting on an over/under. For large events like the Super Bowl, SideBets offers a number of propositional bets. So in the unlikely event that the Jets make the Super Bowl, you may in fact be able to bet on how many times Tim Tebow says the word 'excited' during his press conference.
With the social feature of the app in place, Goldstein and company are constantly planning future updates to the app. With a careful eye on gambling laws, Blue Ox is hoping to incentivize SideBets with various sweepstakes and prize opportunities.
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While fancy prizes sound enticing, anyone who has placed a gentleman's bet knows that the satisfaction and smug smile of victory is often reward enough.
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Image courtesy of iStockphoto, pearleye